Social Media Usage What platform(s) are you currently on and how many hours a week do you allocate towards marketing on each platform?
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Web Presence Let's take a look at your presence on the web including advertising, blogging, and websites.
How would you rate your knowledge of search engine optimization (SEO)? No knowledge Basic understanding Moderate understanding Good grasp Great comprehension N/A - Someone handles that for me
How often do you post? Every day Every other day Once a week Twice a month Once a month Once every 3 months Twice a year Once a year
How much do you spend a month? $100 - $500 $500 - $1K $1K - $2K $2K - $3K $3K - $5K $5K - $10K $10K +
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Networking & Social Marketing Here we'll take a look at your peer to peer networking, and social marketing habits.
How much time do you commit to marketing? None 1 hour a month 1 hour every 2 weeks 1 hour a week 1 hour every other day 1 hour a day
How often do you attend Bar Section engagements? Once a month Once every two months Once every three months Twice a year Once a year Never
How often do you schedule breakfasts & luncheons with colleagues? Every day 3 times a week Once a week Twice a month Once a month Never
Do you thank your referral sources? No, but I need to! Yes, with a phone call Yes, with a letter Yes, if I see them in person
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Firm Details First, let's get some information about your firm. This will help us ask the right questions so we can offer the most accurate marketing advice based on your firms size and practice area.
2 Multiple Attorneys
Practice Area -- Appellate Bankruptcy Benefits Civil Trial Commercial Litigation Construction/Development Corporate Criminal Defense Eminent Domain Employment Entertainment Estate Ethics Family Law General Litigation Government Affairs Immigration Insurance Defense IP Malpractice Non Profit Personal Injury Probate Product Liability Real Estate Securities Social Security Disability Tax Law Workers’ Compensation Other
If you have multiple specialities, select only your principle practice area (or the one that is the closest match).
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Tracking & Analytics
How many intakes do you process a month? 1 - 3 3 - 5 5 - 10 10 - 20 20+
Are you tracking return on investment (ROI)? No / Not sure what that is Yes, but I don’t use the data Yes, I use the data to market more intelligently
Do you track where your website referrals come from? No / Not sure how Yes, but I don’t use the data Yes, I use the data to create more leads
Do you use analytics to track the quality of your leads? No / Not sure how Yes, but I don’t use the data Yes, I use the data to create better leads
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Quality Assurance
How long does it take you to respond to a service inquiry? Within minutes Within the hour No more than 24 hours A few days An automated response is sent plus a manual follow up N/A - Doesn't require immediate response
How many testimonials from clients do you have? 1 - 3 4 - 7 8 - 20 20+
Can be from Avvo, Linkedin, Google, Facebook, Yelp, Website, or other.
How many professional endorsements do you have from colleagues? 1 - 3 4 - 7 8 - 20 20+
Can be from Avvo, Linkedin, Google, Facebook, Yelp, Website, or other.
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Final Score
Based on your answers, we found the effectiveness of your legal marketing strategy is:
This rating was scored based on our tried and true methods found through years of law practice management. If you would like to learn how to improve your score please enter your email below.
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